Social Media Marketing Trends to Watch

Social Media absatzwirtschaft Trends to WatchCredit Vasin Lee/Shutterstock Social media is everchanging. With algorithm changes, new features and a constant stream of updates, it can be difficult to stay up-to-date with the latest social trends.It takes work to stay on top of all the changes, said Chelsea McDonald, senior social media strategist at DEG Digital. The trends are just that for a reason its whats popular and happening right now, which was not popular two weeks ago and will be dead two months from now.However, its important to leverage new trends and to anticipate any new ones. Staying current will keep your business competitive and set you apart from other businesses. Heres what the future of social media marketing looks like, according to industry experts.Editors notenzeichen Looking for information on social media marketing services for your business? Use the questionnaire below, and get quickly connected to our vendor partners to learn more about a customized strategy and pricing for your businessGreater investment in social media advertising.Social media has proven to be an effective space for marketing, and shouldnt be left out of your marketing budget.If you dont have a paid social strategy and budget in 2019, you are quickly going to become irrelevant, McDonald said. For years the industry has been saying organic is dead and that its a pay to play space, and more than ever we binnensee this on the rise.StitcherAds CIO Conor Ryan agrees and believes brands will increase their spending on social advertising, particularly in the retail industry.Facebook has delivered a suite of advertising products specifically for retail that enable brands to do things they couldnt before, Ryan said. The platform is making it easier for retailers to innovate, and this activity will only be amplified in 2019.Interested in finding the right social media marketing solution for your small business? Check out our best picks.The rise of m icroinfluencers.Before social media influencers, brands relied on celebrities and characters to sell their products. When audiences started to crave more authentic advertising, brands turned to social media influencers.But now larger influencers are struggling to maintain authenticity and are becoming increasingly expensive. So, brands are turning to microinfluencers, who have high influence over their specific niche.The ... microinfluencer will gain some additional share and influence this space, as their content is less likely to be driven by sponsors, McDonald said.Stories and IGTV for advertising.Instagram and Facebook Stories havent been around for long, but it has quickly become a popular feature that marketers shouldnt ignore.Now, people are posting Stories and video, and its crucial that advertisers make the transition to unterstellung mediums, said Ryan. To effectively reach consumers, ads need to feel authentic and unobtrusive. Instagram Stories is a non-interruptive adver tising platform that aligns with consumers preferences.Launched in June 2018 and owned by Instagram, IGTV is new to the social media scene. Its a vertical video application where users can watch long-form video from popular Instagram creators. The application isnt a popular medium for advertising yet, but marketers should keep an eye on the platform for future opportunities.While the expectation is that IGTV will ultimately carry advertising, for now it does not, said Todd Krizelman, CEO of MediaRadar. We forecast that 2019 will continue the trend. Although IGTV peaked as the top 25thU.S. iPhone app immediately after launch, it has since fallen off dramatically.Increased authenticity.Everyone who works in the digital space should try to stay up-to-date with the latest trends. However, just because you know the latest trends doesnt mean you have to participate in them. Evaluate whats right for your brand especially in a time when consumers are calling out inauthenticity within brand s and looking to other sources, McDonald added. Only do what makes sense for your brand. Saige Driver Saige received her Bachelors degree in Journalism and Telecommunications from Ball State University. She is the social media strategist for geschftliches miteinander.com and Business News Daily. She also writes reviews and articles about social media. She loves reading and her beagle mix, Millie. Start Your Business Business Ideas Busine ss Plans Startup Basics Startup Funding Franchising Success Stories Entrepreneurs Grow Your Business Sales absatzwirtschaft Finances Your Team Technology Social Media Security Build Your Career Get the Job Get Ahead Office Life Work-Life Balance Home Office Lead Your Team Leadership Women in Business Managing Strategy Personal Growth Find A Solution HR Solutions Financial Solutions Marketing Solutions Security Solutions Retail Solutions SMB Solutions About Us Contact Us lebenspartner with Us Copyright Policy Terms of Use Privacy Policy Do Not Sell My Personal Information Advertising Disclosure Sitemap 200 Fifth Avenue, Second FloorWaltham, MA 02451infobusinessnewsdaily.com Copyright document.write(new Date().getFullYear()) All Rights Reserved. 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Smart Ways to Ask For Help Without Seeming Incompetent

Smart Ways to Ask For Help Without Seeming Incompetent The Beatles got by with a little help from their friends, so why do you feel bad asking for assistance at work? You want to be perceived as confident, clever, and capable on the job because you are. But you also need to get out of your comfort zone in buchen to grow, and sometimes that requires biting off more than you alone can chew. Taking on big projects often means taking on big problems. You can handle complicated assignments and you are smart enough to realize when you need help to complete them. Here are five ways to ask for help at work without coming off as incompetent.1. Approach with confidence Everyone needs help sometimes, so dont apologize for it. Part of your managers job is to guide your projects. No one is hired with all the knowledge they need to do every task in the job description. Your manager expects you to consult her when you get stuck. Before going to her, figure out why you need help. Is this project bey ond your skill set? Do you have so much other work to do that you cant meet a deadline? Then, be courageous. Instead of approaching her with, Im sorry to bother you with this. Go with, Id appreciate your help with this.2. Do your homework Go to your manager with a specific question, situation, or plan. You may think you dont even know where to start, but dont let that overwhelm you. Make a bullet point list of the ways youve already tried to solve the issue so she doesnt waste time trying those solutions again. Write down any questions you have. Be ready to give a high-level synopsis of the situation. To focus your thoughts, use the who, what, when, where, why, and how method Who is involved in the problem? What exactly is the problem? When did the problem occur? Where did the problem happen? Why did the problem arise? How did the problem develop? Bringing these answers to your coach gives her context and the seeds of a plan. 3. Know whose help you need Has a colleague already been through a similar situation? If the task is over your head, try to find a Subject Matter Expert within the company you can sound out before approaching your manager. Is this something a coworker can assist you with? If you are temporarily overwhelmed with responsibilities, is there a peer willing to help you with a short-term task?4. Be willing to reciprocate The best way to ask someone for help is to have already helped them, so be proactive. When a peer asks you for help, try to let Yes, be your first response so you can pay it forward. The time will come when you need to lean on them. Try to maintain an open line of communication with your manager. If the only time you talk to her is when you have a problem, she wont want to see you. Seek mentors both inside and outside the company. You can tap these resources when you get in trouble.5. Remember that timing is everything Make a good effort to accomplish the work yourself, but dont wait until the project is so at risk that the cli ent is angry. Most managers prefer to clean up a small mess rather than a big one. And dont be a repeat offender. If your boss sends you emails regarding how to solve this problem, flag them and keep them for future reference. If the two of you are meeting about the problem, take notes and file them. Thank her for her help. If your company has a recognition, incentive, or reward program, make sure you use it to acknowledge her and every one else who helped you.